The HubSpot partner agency for more efficiency in B2B sales & marketing automation
Significant optimisations can be achieved with marketing and sales automation, particularly in B2B sales processes. With over 20 years of expertise in the most important industries, as a HubSpot Platinum Solution Partner we can help you to introduce this successfully and maximise your sales performance.
The advantages of marketing and sales automation in the B2B sector
Independent studies show that up to 40% more revenue* can be achieved through personalisation in sales (source: Demand Gen Report). HubSpot offers effective solutions for all areas of digital sales to increase the effectiveness of your B2B sales team:
Even complex products have a customer journey - we optimise it!
In B2B in particular, products are often complex and sales cycles are long. Those who understand the customer journey correctly can use sales automation to address potential customers at every stage of this journey and provide optimised content. And this success is measurable: companies that use such methods perform up to 63% better than their competitors. (Source: Lenskold Lead Generation Marketing Effectiveness Study)
Stranger
Content optimised for the target groups is published and publicised through campaigns. Analysing users, who are still anonymous, helps to better understand their needs and optimise the content on offer.
Awareness
The system recognises returning users who interact with the content. Additional content can now be placed to increase interest.
Consideration
Further content now requires the user to identify themselves. The information can then be personalised and a lead created.
Decision
Now the sales department comes into play. They create an offer using the data that was automatically collected in the previous phase.
Delight
After the sale is before the sale! Thanks to the comprehensive documentation of customer data in the CRM, the customer can now be optimally supported by all stakeholders in the company
Promoter
Because the customer was served so well, they give good references about the company. These are recognised and recorded with the help of the CRM. This information can be used for future sales campaigns.
We are your HubSpot partner with a B2B focus
Digital marketing & sales strategy for B2B industries
We develop successful digital marketing & sales processes that go beyond ready-made standard concepts. Our strategies are based on in-depth analyses and our many years of experience and are tailored to the needs of our customers.
System optimisation & adaptations to individual business models
Data views, workflows, deal pipelines etc. are customised by us to meet your business requirements. As a certified HubSpot partner, we also ensure that your system is continuously optimised with new innovative functions.
Migration of existing data from Sales & Marketing
We import and convert the data of your internal sales & marketing teams from any system and ensure that the information thus obtained can be utilised cleanly in HubSpot.
Integration into existing IT systems
We connect HubSpot to the company-wide infrastructure such as ERP or other CRM systems. Digital platforms such as websites, online shops, etc. can also be easily integrated and utilised in the automation ecosystem.
Creative inbound campaigns for B2B target groups
Our campaign ideas generate attention and interest in your relevant markets. We drive traffic to topic pages and use clever workflows to ensure smooth implementation, success monitoring and ongoing optimisation.
Training for internal teams
We speak the technical language of your employees and ensure that teams are trained to become CRM and HubSpot experts. As coaches, we support sales and marketing departments in their daily work with HubSpot and are the point of contact for all questions.
HubSpot - A tool with almost unlimited possibilities
Despite a wealth of different functions, HubSpot's licence model is so flexible that you only pay for what you actually use. As a certified HubSpot partner and agency, we will find the right features for your projects and develop a long-term strategy.
Do it like our customers: Use HubSpot successfully for your digital sales.
MASSIVE ART is a certified HubSpot Platinum Partner
As a certified HubSpot Platinum Solution Partner, we have already successfully applied our many years of expertise in digital marketing in numerous projects.
Would you like to get started with sales and marketing automation?
We will be happy to help you decide on the right tool and the right strategy. We are happy to answer any questions you may have in a non-binding discussion.
Hubspot Partner - All information at a glance
HubSpot is a leading platform for inbound marketing, sales and customer service. Founded in 2006, the company offers an integrated software suite that helps companies optimise their digital presence and customer relationships. The platform includes tools for content management, email marketing, social media, search engine optimisation, lead generation and sales automation.
HubSpot's central approach is to attract customers through relevant and useful content instead of overwhelming them with traditional advertising. Methods such as personalised mail campaigns, blogging, webinars, e-books and social media are used to generate leads and build customer relationships. HubSpot also offers functions for analysing marketing activities and optimising sales processes.
HubSpot offers various price packages that vary depending on the size of the company and the functions required. The basic version is free of charge, while extended packages cost between €45 and €3,200 per month. Depending on the package, additional fees are charged per user or contact. HubSpot is therefore aimed at everything from start-ups to large companies.