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Saisonales-Marketing

Content Marketing Digital Marketing

How AI makes seasonal imagery more versatile

Not every company has the right visual material for every season.

Julia Konzett 30. Jun

Blog_ Der unterschätzte img-Tag_ Wie automatisierte ALT-Texte das Google-Ranking pushen

Digital Marketing

Automated ALT text for better SEO and AI visibility

How smart ALT text automation boosts image SEO, accessibility and visibility in Google, LLMs and AI searches – without a...

Mark Mechling 25. Jun

Generative Engine Optimization Blog

KI-Transformation News Technology

Coding becomes cheaper. But your project probably won't.

The project costing of digital platforms is changing in a way that most decision-makers have not yet factored in.

Bernd Hepberger

Bernd Hepberger 4. May

KI-Fruehjahrsputz

Time for a digital spring clean: AI can't scale with messy data

Bernd Hepberger

Bernd Hepberger 13. Apr

Generative Engine Optimization Blog

Digital Marketing

GEO - Generative Engine Optimisation: The future of digital visibility

Discover how GEO (Generative Engine Optimisation) is replacing conventional SEO and how AI-supported responses are becom...

Julia Tockweiler

Julia Tockweiler 15. Oct

Technology

Symfony 8: An overview of the new features

Continue to use the proven LTS version 7.4 - or go for Symfony 8?

André Schade 24. Sep

serverside-tracking

Digital Marketing

Server-side tracking: the data protection-compliant game changer in digital sales

With additional data points and an improved database, the performance of campaigns and websites can be increased in a ta...

Mark Mechling 24. Jul

KI als neue Suchmaschine

Digital Marketing

AI as the new search engine? How LLMs affect web search - and what companies should do now!

Measures that make sense now.

Mikula Ascher 19. May

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