Tress Brothers

Organic products with sustainable marketing automation

We helped Tress Brüder, the producer of organic products in southern Germany, to set up a flexible platform for digital sales and developed an effective direct marketing tool based on HubSpot.

Customer:

Tress Brothers

Industry sector:

Tourism/catering

Duration:

3 months

Services:

Introduction of HubSpot
Analysis & strategy
Data cleansing & segmentation
Development of Sales CRM
Development of Marketing Hub

The initial situation

Many B2C companies are familiar with the problem: somewhere in the organisation there is a database of unused customer addresses that you want to do something with at some point. But how do you do that? In most cases, the data is outdated, the data protection situation is unclear and there are no systems in place for processing it. In 2023, eco-product manufacturer Tress Brüder made the decision to break this deadlock.

The result

MASSIVE ART created a comprehensive strategy for the use of customer data in digital sales for Tress Brüder and implemented it with the help of the HubSpot sales CRM. The highlights of the project are:

Analysis & optimisation of existing user data

Merging data from different sources
Data analysis
Clean-up of over 35,000 data records
Opt-in campaign for GDPR-compliant data storage

Development and customisation of the HubSpot CRM platform

System setup
Creation of necessary workflows
Optimisation of the software for the specific requirements
Data import & optimisation

Development of an online sales strategy & implementation of campaigns

Development of a campaign strategy
Campaign setup in HubSpot
Implementation and ongoing optimisation

The voucher pilot project was a complete success and showed how great the potential is for the Tress Brüder with HubSpot. We believe in the tool and in MASSIVE ART for sustainable collaboration.

Dominik Tress

Produktion, Vertrieb, Marketing & Nachhaltigkeit

These challenges have kept us busy:

How do you bring unused customer data back to life?

In addition to producing organic products with loyal regular customers, Tress Brüder runs several event locations. A lot of new customer data was collected there, especially during the coronavirus pandemic. However, as there was no clear vision of how this data should be used, it was gathering dust in an unused database.

In order to utilise such information efficiently, a few essential steps need to be taken first: Firstly, it is necessary to evaluate which information is still valid at all. Then it is legally necessary to obtain and document the consensus for the use of the data in a verifiable manner. Finally, a system is needed to maintain and utilise the customer details.

After MASSIVE ART was commissioned to implement these measures, the decision in favour of the CRM HubSpot was quickly made. This is optimised for digital sales and offers functions to implement the necessary processes with a high degree of automation. It is also an ideal platform for centralised management and implementation of sales measures.

Consolidation & qualification of all data in HubSpot

How do you use a sales CRM for the digital distribution of organic products?

As with most CRM systems, HubSpot can be used to manage customer data. However, the software also offers a wide range of additional functions for digital marketing.

These include direct mailings and personalised social media campaigns, for example. At the heart of the system are the comprehensive workflow mechanisms for skilfully linking and automating the individual steps of such initiatives. This not only ensures greater efficiency, but also increases the speed and impact of the measures.

For Tress Brüder, these functions have already been utilised for data cleansing, as this is the only way to handle over 35,000 data records in a meaningful way. It is a testament to the power of HubSpot that this phase could be completed after just a few weeks, resulting in a completely clean and updated customer database.

Data sources & customer journey

How can you get creative with your customer data?

Of course, the best data is useless if you don't use it. The creative team at MASSIVE ART therefore developed a set of sales measures that were fully customised for Tress Brüder and its customers.

One key task was the online sale of vouchers around Christmas time. An optimised campaign was set up in a short space of time and the necessary assets and workflows were set up. Thanks to the well-prepared data, a promising performance was already achieved in the first tests. After a few optimisations, the entire campaign was a complete success.

The example of the Tress brothers shows how you can transform your unused customer data into an effective digital sales strategy with relatively little effort. A CRM platform such as HubSpot offers all the necessary tools for this.