Customised SEO consulting for B2B companies
In the digital age, the visibility of your B2B company is crucial for success. Our customised SEO consulting supports B2B companies in reaching their target group in a targeted manner and actively influencing the purchasing process at the Zero Moment of Truth (ZMOT). Whether through technical optimisation or content-driven measures: We transform websites into powerful sales channels.
SEO for B2B is essential for sales in the digital age
The B2B buying journey begins online: Around 27% of a purchasing department's time is spent on online research. Potential customers visit an average of three websites before contacting the sales department. To be visible in this crucial phase, a well thought-out SEO strategy is essential.
Whoever is visible in the Zero Moment of Truth (ZMOT) has the edge
The ZMOT is the moment when potential customers start looking for solutions to their needs. A strong SEO strategy ensures that your company is present in this crucial phase and can actively influence the decision-making process.
SEO in B2B vs. B2C: similarities and differences
While B2C SEO appeals to broad target groups, B2B SEO requires a precise and content-driven approach that is tailored to the needs of the specialist audience and decision-makers. Our experience shows that a strong SEO strategy creates trust and guides potential customers through the entire customer journey.
Our services at a glance / What we deliver
SEO roadmaps and strategy development
We develop individual SEO roadmaps with clear short, medium and long-term objectives to maximise your visibility at the decisive moment (ZMOT). This increases the effectiveness of your digital sales activities.
Theme strategy and content cluster
Through a targeted topic strategy and defined thematic focal points (content clusters), we increase the relevance and visibility for the requirements of your target group in the B2B market. This strengthens your expert status and your brand authority in your industry.
Keyword optimisation and strengthening
Based on a data-driven analysis approach, we identify the central SEO keywords for your website. We analyse current search behaviour, emerging trends and the strategies of your SEO competitors.
Technical SEO precision and monitoring
In addition to content adjustments, we also take care of the technical optimisation of your website in terms of loading times and the like. Our precise keyword research and data-driven on-page and off-page SEO measures, which are specially tailored to the requirements of the B2B market, guarantee the performance and visibility of your website.
A strong SEO strategy creates trust.
Together, we develop a customised SEO strategy that contributes to business goals and sustainably strengthens B2B sales.
Frequently asked questions about SEO in the B2B sector
In both cases, the core objective is to improve search engine findability. As a specialised B2B SEO agency, we focus on the often complex decision-making processes with multiple stakeholders and focus on in-depth technical content that covers the specific information needs of the target group.
SEO is a long-term measure that delivers sustainable results. Initial improvements can be visible after just a few months, while major successes and stable rankings typically take 12 months or more. Regular SEO audits, ideally several times a year, help to identify potential early on and to optimise continuously.
Definitely. Local SEO is essential for B2B companies with multiple locations in order to be more visible regionally and to target potential customers locally. We support the optimisation of business profiles, the integration of structured data and individual adaptation to national and international locations in order to sustainably improve visibility.
With our customised SEO B2B consulting, your company website becomes an efficient sales channel that works for you 24/7 and boosts your sales process.
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