Marketing Analytics
A wide range of data can be collected in the digital world. But which ones are really relevant? We help companies generate meaningful information from raw data and condense it into recommendations for success-critical measures.
Is your data jungle getting bigger and bigger? We create transparency!
Whether email marketing, SEO measures, programmatic advertising, marketing automation or data analyses: digital communication and sales campaigns are generating an ever-increasing amount of data. In order to utilise this data efficiently, we collect data from various sources and create a central data pool. From this, we generate evaluations that enable continuous optimisation and scaling of online marketing measures in order to achieve the defined strategic goals of our customers.
Customised marketing analytics solutions
Our data specialists only plan and design solutions that are customised to the needs of our customers and can be integrated into the company's processes in the best possible way. To this end, we work with our customers to develop metrics and performance indicators (KPIs) that fit their business model and ensure that reports are available at the right time with the relevant information on demand.
What we deliver
Data protection & Google Consent Mode
We ensure that online marketing measures comply with the data protection provisions of the Digital Market Act. As a certified Google partner, we use the new Google Consent Modeto collect better analytics data in a legally compliant manner.
Websites & Campaign Tracking
The performance of online portals is a critical success factor for many companies. We help to analyse web systems and campaigns in depth and measure their business impact based on individual customer journeys and KPIs.
Server-side tracking
The death of client-side cookies requires new approaches to campaign optimisation. We rely on server-side tracking to ensure efficient action derivation and high campaign performance.
Management dashboards
We import data from a wide variety of sources and summarise it in comprehensive dashboards that provide essential management information. In doing so, we realise our customers' individual requirements down to the last economic detail.
Predictive analytics & AI
Determining the performance of campaigns in advance - this is made possible by new solutions based on artificial intelligence (AI). We rely on innovative AI solutions to ensure the high performance of our marketing measures.
Sustainable data management
The ETL process (Extract, Transform & Load) is a central component of efficient data management. It enables us to collect data from various sources, transform it into a standardised format and prepare it for further analysis and use.
Reporting & analysis tools we rely on
We work with Google Tag Manager to control the data and figures and use Google Data Studio as a visualisation tool, because clear dashboards show optimisation potential better than any Excel list. And we use Google Analytics - the essential analysis tool!
Implementing digital marketing measures correctly?
Yes, we can! Tell us about your project or your marketing challenges and we will discuss the best solutions together. I will be happy to help you!
Fresh ideas from our blog
The latest trends and hot ideas combined with our expert knowledge - that's our blog.
FAQs about marketing analytics in B2B
- The importance of high data quality in order to enable reliable and meaningful analyses.
- The use of modern data integration tools that can automate and accelerate the ETL process.
- The need to establish data governance rules and guidelines in order to standardise the handling of data.
- The integration of the ETL process into a holistic data ecosystem that combines analysis, visualisation and decision support.
Marketing analytics enables companies to align their marketing activities in a data-driven way and make well-founded decisions instead of relying on purely subjective judgements.
Yes, the use of marketing analytics is data protection-compliant, as the data is only collected with the user's consent and data protection-compliant methods such as server-side tracking are used. This allows companies to organise their marketing activities in a data-driven way without violating users' privacy.